Fifty years in the making
Against a backdrop of seismic social and political change around the world, George Urquhart decided in 1968 to go against the grain and bring whiskies to market under the Connoisseurs Choice brand in their purest form: as single malts. The whisky industry’s own metamorphosis was underway.
The growth of the Connoisseurs Choice range in the 1970s and 1980s was accelerated by George Urquhart’s annual pilgrimage to visit Italian collectors and distributors who helped to build awareness and shape the future flavour profiles of new stock being laid down for maturation. Just as his father had introduced him to the firm, so George brought in his own children. His eldest son, Ian, joined in 1967, with his younger brother, David, welcomed in 1972.
In 1981, Michael Urquhart and his sister, Rosemary (Rankin) joined the company, completing a whole generation of siblings all working within the company, each bringing skills and valuable business experience learned elsewhere.