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Connoisseurs Choice

Created in 1968 by whisky visionary, Mr George Urquhart, the 'Connoisseurs Choice' range has featured more than 2,000 bottlings from almost 100 Scottish distilleries.

The unique story of each 'Connoisseurs Choice' whisky is told through its label: cask type, bottling date, strength, vintage and tasting note.

Connoisseurs Choice

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Undaunted Spirit

George Urquhart is widely acknowledged to be one of our industry’s true pioneers. In 1968, when the vast majority of spirit went to make blended whisky, George created the Connoisseurs Choice to provide little-known distilleries a platform to have their whisky enjoyed in its simplest form, as a single malt.

The growth of the Connoisseurs Choice range in the 1970s and 1980s was accelerated by George Urquhart’s annual pilgrimage to visit Italian collectors and distributors who helped to build awareness and shape the future flavour profiles of new stock being laid down for maturation.  

Lasting Legacy

George Urquhart's legacy comes into particular focus when the facts and figures are investigated. In 1968, the total export value of all single malt Scotch was less than £3million. Last year the equivalent figure had grown to more than £1.1 billion.

Gordon & MacPhail’s Director of Prestige, Stephen Rankin, a member of the fourth generation of the Urquhart family, “I’m sure my grandfather, George, would be immensely proud of how the category he pioneered continues to grow and positively affect the Scottish economy. He’d also love the fact that members of the family still play active roles in helping to shape the next fifty years of the range he created. “

So have a look in the attic and under the stairs. If you find an iconic Ardbeg 1974 from Connoisseurs Choice, you’ve found a piece of history - and an iconic dram.