Chapter 1

Chapter Five:

Creating future legacies

“In today’s fast-paced world, are foresight and long-term planning still relevant; laying the foundation stones for future success that you might not personally see? What will be your personal legacy?”

Chapter One:

The Value of Values

“What are the foundation stones upon which you build your attitudes, opinions and personality; guiding principles that underpin your view of the world and everything in it? And why have they never been so important?”

Chapter Two:

The Benefits of the Path Less Travelled

“Sometimes it pays to be brave; to have the courage of your convictions, trust your instinct and go against the grain. An inquisitive spirit and commitment to experiment can bring extraordinary results.”

Chapter Three:

The science of desire

“What are the crucial elements that create appeal; the emotional triggers that make some products irresistible?”

Chapter Four:

Whisky whisperers

“For 125 years, Gordon & MacPhail has been driven by an unwavering desire – to create single malt whiskies of exceptional quality. How has this desire been maintained over the decades – and how has the knowledge and experience evolved over four generations of family ownership?”

CHAPTER ONE:

THE VALUE OF VALUES