CHAPTER ONE:
THE VALUE OF VALUES
“What are the foundation stones upon which you build your attitudes, opinions and personality; guiding principles that underpin your view of the world and everything in it? And why have they never been so important?”
CHAPTER TWO:
The benefits of the path
Less Travelled
“Sometimes it pays to be brave; to have the courage of your convictions, trust your instinct and go against the grain. An inquisitive spirit and commitment to experiment can bring extraordinary results.”
Chapter Three:
The science of desire
“What are the crucial elements that create appeal; the emotional triggers that make some products irresistible?”
Chapter Four:
Whisky Whisperers
“For 125 years, Gordon & MacPhail has been driven by an unwavering desire – to create single malt whiskies of exceptional quality. How has this desire been maintained over the decades – and how has the knowledge and experience evolved over four generations of family ownership?”
Chapter Five:
Creating Future
Legacies
“In today’s fast-paced world, are foresight and long-term planning still relevant; laying the foundation stones for future success that you might not personally see? What will be your personal legacy?”
