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    Whisky whisperers

    CHAPTER Four:

    Whisky whisperers

    For 125 years, Gordon & MacPhail has been driven by an unwavering desire - to create single malt whiskies of exceptional quality. How has this desire been maintained over the decades - and how the the knowledge and experience evolved over four generations of family ownership?

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    The science of desire

    Chapter Three:

    The science of desire

    “What are the crucial elements that create appeal; the emotional triggers that make some products irresistible?”

    Whisky whisperers

    Chapter Four:

    Whisky whisperers

    For 125 years, Gordon & MacPhail has been driven by an unwavering desire – to create single malt whiskies of exceptional quality. How has this desire been maintained over the decades – and how has the knowledge and experience evolved over four generations of family ownership?

    Creating future legacies

    Chapter Five:

    Creating future legacies

    “In today’s fast-paced world, are foresight and long-term planning still relevant; laying the foundation stones for future success that you might not personally see? What will be your personal legacy?”

    The Value of Values

    Chapter One:

    The Value of Values

    “What are the foundation stones upon which you build your attitudes, opinions and personality; guiding principles that underpin your view of the world and everything in it? And why have they never been so important?”

    The Benefits of the Path Less Travelled

    Chapter Two:

    The Benefits of the Path Less Travelled

    “Sometimes it pays to be brave; to have the courage of your convictions, trust your instinct and go against the grain. An inquisitive spirit and commitment to experiment can bring extraordinary results.”

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