“Sometimes it pays to be brave; to have the courage of your convictions, trust your instinct and go against the grain. An inquisitive spirit and commitment to experiment can bring extraordinary results.”

“What are the crucial elements that create appeal; the emotional triggers that make some products irresistible?”

“For 125 years, Gordon & MacPhail has been driven by an unwavering desire – to create single malt whiskies of exceptional quality. How has this desire been maintained over the decades – and how has the knowledge and experience evolved over four generations of family ownership?”

“In today’s fast-paced world, are foresight and long-term planning still relevant; laying the foundation stones for future success that you might not personally see? What will be your personal legacy?”