Thursday, 01 September 2011 00:00

Gordon & MacPhail, the world's leading malt whisky specialist, has  re-launched its website.

The new site clearly reflects four different areas of Gordon & MacPhail's business; bottling, distilling, retail and a new trade section which provides details of the company's UK wholesale and export business.

Key features of the site include an interactive method of exploring the tasting notes of Gordon & MacPhail whiskies, searching distillery profiles and links to social media applications like Facebook and Twitter.

Joint Managing Director, Michael Urquhart explains:

"Since the company was established in 1895, Gordon & MacPhail has grown significantly and we now have many different business interests.  The new website tells our story more clearly, providing detailed information about the company, our products and services."

"We anticipate that one of the most popular areas of the site will be the section entitled 'our whiskies', which provides users with detailed tasting notes and information regarding 300 expressions of Single Malt Whisky bottled by Gordon & MacPhail."

The announcement regarding the new website follows the recent launch of an online whisky course developed by the company, in partnership with Moray College UHI, to help more people across the globe learn more about Scotch Whisky its origins and the production process.

The new portal will be an integral part of the company's future digital strategy and over the next year Gordon & MacPhail will continue to develop its digital presence which will include a new website for Benromach, the company's own Single Malt Scotch Whisky produced at Speyside's smallest working distillery.